Devita Saraf is an Indian businessperson who is the founder and CEO of VU Technologies. Devita Saraf is the Founder, Chairman and CEO of Vu Televisions, a $150 million (revenue) luxury television brand. She founded the company at the age of 24 after completing her Bachelors in Business Administration from the University of Southern California, Los Angeles.
Her early influences of business, technology and design helped her co-develop products with Intel and Microsoft until she founded her own domain of making high-tech products that appeal to new age consumers. The company is driven to be the visionary in consumer electronics for the modern and intelligent consumer and with 1.5 Million Vu Televisions sold worldwide, they are the fastest growing TV brand and the innovators of the industry. Vu has a team of 300 employees across 11 offices and Devita spends her time between Mumbai and California.
Saraf was born in a business family in Mumbai, India, her father Rajkumar Saraf was chairman of Zenith Computers. She attended Queen Mary School, Mumbai She later attended the H.R. College of Commerce and Economics and the University of Southern California, where she received a Bachelor of Business Administration.
Saraf started her career at age 16, under the guidance of her father at Zenith Computers and was named as the Director of Marketing when she was 21. In 2006 Saraf went from being the head of marketing to CEO. The high court of Bombay (currently known as Mumbai) in case filed by The Bank of New York Mellon, London has convicted Ms Saraf, her father and all the promoters of Zenith Infotech Limited of siphoning company funds to personnel accounts and has directed BIFR (Board for Industrial & Financial Reconstruction Government of India) to take action as per its regulations.
Securities and Exchange Board of India accused Zenith Infotech Limited and its six promoters of fraudulent removal of funds to personnel accounts without the notice to share holders, and as of 25 March 2013, SEBI prevented the promoters from accessing the securities market or trading in securities in any manner. The named six promoters included by SEBI are Saraf, her father Rajkumar Saraf, Akash Kumar Saraf, Vijayrani Saraf, VU Technologies Private limited and Zenith Technologies Private Limited.
At age 24, she started Vu Technologies, which sells high-end LED TVs. While Zenith was mass technology focused, Vu sells innovative luxury items. Vu came out with a 4K HD Iconium Series televisions in October 2015. In October 2014, the Bombay High Court sealed the premises of Andheri based office of Vu Technologies after it fraudulently showed 200 employees in their affidavit but only 32 were found on premises in a visit and in the muster roll for September–October 2014.
Saraf has been a National Co-Chair and Executive Committee Member in the Federation of Indian Chambers of Commerce and Industry (FICCI) Young Leaders Forum. She was also the founder and Chair of the Young Bombay Forum which was part of Bombay Chamber of Commerce and Industry. Currently, she also serves as the CEO of View TelePresence, which creates communications services for smaller business markets. Saraf was named in the list of top six nominees at the Satya Brahma founded India Leadership Conclave and won the 2016 ILC Power Brand Awards in the category of the Business Woman of the Year 2016. She won the Business Woman of the Year 2016 at India Leadership Conclave 2016 Annual Edition.
She was also a columnist for The Wall Street Journal. In 2017, Saraf bought a full page ad in the Times of India newspaper, where she congratulated Donald Trump on becoming President of the United States. She was trolled on Twitter for this ad.